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Start with one install. Add what you want.

We install the $2,497 Refresh, homepage and foundation, on a live site you own. Homepage-only is $897 and buys online. $149/mo is the on-ramp. We can host it, or we'll install on yours if you add us as a user. If you want more after the install, let's talk. Email to book or scope the rest of the menu.

Buy here

Buy the $2,497 Refresh here, or start with a free pdf mock from a live URL.

New Web Refresh

$2,497

We install the theme and the search-and-answer foundation on a live site you own. A few installs a week. You own the site. After we install, $149/mo hosting + support is the on-ramp.

After the install

Managed hosting + support

$149/mo

$149/mo is the on-ramp after the install. You own the site. We can host it, or we'll install on yours if you add us as a user.

Then we can keep hosting, search, answers, and updates going.

The free PDF mock of your homepage still starts from a live URL on the homepage or contact page. Nothing is installed until you book.

See a sample mock (PDF)

Start with a URL

What we do in the Refresh

  • Install the theme on a site you own
  • Add the SEO / AEO / GEO foundation, not just a prettier skin
  • Mark up schema that matches the page HTML
  • Put FAQ in extractable HTML
  • Add llms.txt for AI systems
  • Set robots.txt so GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can read the site
  • Set up Google Search Console, Bing, and IndexNow
  • Work Core Web Vitals on the template
  • Add 301s where old URLs need a home

Left out of these prices

Interior pages, copy, and photos are separate. Rankings are not a promise. Scope and refund.

  • A custom brand system, logo suite, or photography
  • A rewrite of every interior page
  • Full-site copywriting
  • An online shop, booking engine, or membership build
  • Paid ads, backlink campaigns, or “we’ll get you to #1” retainers
  • A promise that ChatGPT, Google, or any answer engine will rank you first
  • Same-week unlimited revisions
  • Legal, ADA-audit, or trademark filing work

Also on the menu

Homepage-only is $897 and buys online. Email Dave to book or scope the rest. Those do not check out on this page.

Free PDF mock

PDF homepage mock

Free

A PDF mock of your homepage from the live URL. Nothing is installed.

Start with a URL

Hosting-only

$99/mo

Email to book. Hosting without the support plan.

Email Dave

Add SEO, AEO, reporting, and more

Local SEO and AI Visibility Retain are email to book. The rest is email to scope.

AEO pillar

$497

One pillar page with questions in real HTML. Email to scope.

Email Dave

Mailchimp launch

$497

HTML email, design, campaigns, and setup. Campaign Monitor, Pardot, and Marketo too. Email to scope.

Email Dave

Local SEO

$497/mo

Ongoing local search work. Not a ranking guarantee. Email to book.

Email Dave

AI Visibility Retain

$297/mo

Keep schema, FAQ, llms.txt, and crawler access current, plus reporting if you want it. Email to book.

Email Dave

Premium builds

When a theme on a site running WordPress software is the wrong tool. Email to scope.

Webflow

$1,495

A new Webflow site when WordPress software is not the right home. Email to scope.

Email Dave

Site running WordPress software → Webflow

from $2,500

A move, not a theme swap. Scope follows the current site. Email to scope.

Email Dave

Sanity

from $8,000

A structured content build when the business has outgrown a theme. Email to scope.

Email Dave