The path
URL in. Mock back. Install if it fits.
CalDev Studio is built for a shop that already has a site — a plumber in Pacific Beach, a clinic in La Jolla — and needs the next version to be readable by Google and by the systems that write AI answers.
01
Send the live URL
Use the field on this page or on the homepage. Dave looks at the site customers already find — not a mood board from scratch.
02
Homepage mock, free
A proposed redesign of the front door. It is a picture of the next homepage, not a login, not a live push, and not a full interior rewrite.
03
Pick the pass
New Web Refresh at $997 is the door. Homepage-only is $497 if you only want that front door live. Premium Webflow and Sanity work is scoped separately.
04
Limited install
About three or four installs a week. Theme, foundation (schema, FAQ, llms.txt, crawlers, consoles, template vitals, 301s), and keys that stay with you.
05
Keep it or add care
You own the site. Hosting plus care is $149 a month if you want Dave to keep the lights on. Hosting-only is $99.