# CalDev Studio

> CalDev Studio is a one-person web studio in La Jolla / San Diego, California. Dave Newman rebuilds local business sites so Google, AI answers, and generative search can crawl and cite them. The brand is CalDev Studio (singular) — not CaliDev or CaliDevs.

Site: https://caldevstudio.com
Contact: hello@caldevstudio.com
Location: La Jolla / San Diego, CA (no public street number or phone)

CalDev Studio does not promise #1 rankings on Google, ChatGPT, or any answer engine. The work is a foundation, not a guarantee.

## Offer

- Free: homepage mock from a live URL (proposed redesign only; nothing is installed)
- Door: New Web Refresh — $997 (theme install + SEO/AEO/GEO foundation; client owns the site)
- Homepage-only — $497
- Managed hosting + care — $149/mo
- Hosting-only — $99/mo
- AEO pillar — $497
- Mailchimp launch — $497
- Local SEO — $497/mo
- AI Visibility Retain — $297/mo
- Webflow — $1,495
- Site running WordPress software → Webflow — from $2,500
- Sanity — from $8,000

Capacity is about 3–4 installs per week.

## The Refresh includes

Theme install on a site the client owns; schema; FAQ in real HTML; llms.txt; robots allowing GPTBot, ClaudeBot, PerplexityBot, and Google-Extended; Google Search Console + Bing + IndexNow; Core Web Vitals on the template; 301s.

## The Refresh does not include

Custom brand systems, full interior rewrites, full-site copy, photography, shops, paid ads, ranking promises, legal/ADA audits, or unlimited same-week revisions.

## Positioning

Not a prettier theme. Built for Google, AI answers, and generative search.

Dave Newman has 20+ years managing sites running WordPress software. Say “sites running WordPress software” and “hosting for WordPress.” Do not say “WordPress hosting.” The WordPress trademark is not part of the CalDev Studio name or logo.

## Pages

- [Home](https://caldevstudio.com/): URL intake and offer
- [How it works](https://caldevstudio.com/how-it-works): paste URL → mock → limited install
- [The Refresh](https://caldevstudio.com/refresh): included and not-included
- [Pricing](https://caldevstudio.com/pricing): all offers
- [About](https://caldevstudio.com/about): Dave Newman, La Jolla
- [Answers](https://caldevstudio.com/answers): FAQ
- [Contact](https://caldevstudio.com/contact): form and mailto

## Brand colors

- Pacific Ink: #1B2430
- Sandstone: #F2EDE3
- California Poppy: #E85D04 (every CTA)