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CalDevSTUDIO
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Web design and marketing · La Jolla, CA · Clients anywhere

We build the site, get it found, and keep the leads coming.

A small studio for small businesses. Websites, search, ads, email and care from one team that answers its own email.

Paste your URL. We'll send a PDF mock of your homepage.

Buy New Web Refresh

Free PDF mock of your homepage from the live URL. No ranking promises. Nothing is installed.

See a sample mock (PDF)

Our team has built and run sites forMicrosoft UnlockedU.S. Antarctic ProgramNASHPUSA.eduBigBear.ai

Start here

Start with one install. Add what you want.

If it fits, we install the theme and the search-and-answer foundation on a live site you own. You own the site. Not just a prettier skin.

PDF homepage mock

Free

A PDF mock of your homepage from the live URL. Nothing is installed.

New Web Refresh

$2,497

We install the theme and the search-and-answer foundation on a live site you own. A few installs a week. You own the site. After we install, $149/mo hosting + support is the on-ramp.

Then we can keep hosting, search, answers, and updates going. Full menu.

Interior pages, copy, and photos are separate. Rankings are not a promise. Scope and refund.

Packages

Pick a starting point. Add pieces as you grow.

Launch

A new site that's ready to be found.

  • New website or Website Refresh
  • Website copywriting
  • Analytics and conversion tracking
  • Local SEO setup

from $6,000

Ask about Launch

Grow

Steady work on search and reviews.

  • Care plan plus
  • Local SEO
  • Review program
  • Monthly report

from $1,000/mo

Ask about Grow

Lead engine

Everything in Grow, plus paid traffic.

  • Google Ads management
  • Conversion optimization
  • SEO content

from $2,500/mo plus ad spend

Ask about Lead engine

How it works

Start with a free mock. Decide after you see it.

Run your small business like a big business. A small shop gets hosting, search, answers, reporting, and updates without hiring a department.

See the steps
  1. 01

    We look at the live URL

    Design, speed, search setup and how AI tools read it. No login needed.

  2. 02

    We send the free PDF mock

    We send a PDF mock of your homepage. A picture of the proposed front door. Nothing is installed.

  3. 03

    We build what fits

    A Refresh, a new site, or ongoing search and ads. You own the site.

caldevstudio.com

✓ Schema that matches the page

✓ FAQ in real HTML

✓ llms.txt for AI systems

✓ GPTBot, ClaudeBot, PerplexityBot allowed

✓ Search Console, Bing, IndexNow

✓ Core Web Vitals on the template

Sample of work

The sample is this site. Not just a prettier theme.

The page you are reading has schema that matches the HTML, an FAQ in real HTML, llms.txt, and a crawler allow-list for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. That is the same foundation we install on your site.

If you want more after the install, let's talk. More is interiors, hosting, search, answers, reporting, and updates.

We can host it, or we'll install on yours if you add us as a user.

Answers

Questions a shop actually asks.

All answers

What do I get for free?

A PDF mock of your homepage from the live URL. It is a picture of a proposed front door, not HTML, not a theme, and not a site. Nothing is installed. If the mock fits, we book a Refresh.

What is the New Web Refresh?

We install the theme and the SEO, AEO, and GEO foundation for $2,497 on a live site you own: schema, FAQ, llms.txt, robots that allow AI crawlers, Google Search Console, Bing, and IndexNow, Core Web Vitals on the template, and 301s where they belong. You own the site when we're done.

What is not included in the Refresh?

Interior pages, full-site copy, and photography are not in the $2,497 Refresh. Rankings are not a promise. If you want more after the install, let's talk.

Do I own the site after the install?

Yes. The Refresh is an install on a site you own. We don't keep the keys. We can host it, or we'll install on yours if you add us as a user.

How is this different from just buying a prettier theme?

We install the theme and the extractable layer: schema, FAQ in real HTML, llms.txt, crawler access, search console setup, and template performance. Looks new and extractable, not just a prettier theme, not just a skin.

What does managed hosting and support include?

Hosting plus support is $149 a month, the on-ramp. You own the site. We can host it, or we'll install on yours if you add us as a user. Email us if you want to add more after the install.

How many installs do you take?

About three or four installs a week. That cap is how we keep the work in our own hands.

How do I start?

Paste your live URL on the homepage or the contact page. We send a free PDF mock of your homepage. If the mock fits, we book a Refresh. If you want more after the install, let's talk.

Send a URL. We'll show you what it could be.

Get the free PDF mock