FAQ
Answers you can extract.
These questions live in real HTML, not a screenshot, not a PDF, so people and answer engines can read them the same way.
What do I get for free?
A PDF mock of your homepage from the live URL. It is a picture of a proposed front door, not HTML, not a theme, and not a site. Nothing is installed. If the mock fits, we book a Refresh.
What is the New Web Refresh?
We install the theme and the SEO, AEO, and GEO foundation for $2,497 on a live site you own: schema, FAQ, llms.txt, robots that allow AI crawlers, Google Search Console, Bing, and IndexNow, Core Web Vitals on the template, and 301s where they belong. You own the site when we're done.
What is not included in the Refresh?
Interior pages, full-site copy, and photography are not in the $2,497 Refresh. Rankings are not a promise. If you want more after the install, let's talk.
Do I own the site after the install?
Yes. The Refresh is an install on a site you own. We don't keep the keys. We can host it, or we'll install on yours if you add us as a user.
Will this get me to #1 on Google or ChatGPT?
The work is a foundation: schema, FAQ in real HTML, and crawler access. Rankings are not a promise. Google and ChatGPT move for many reasons we do not control.
How is this different from just buying a prettier theme?
We install the theme and the extractable layer: schema, FAQ in real HTML, llms.txt, crawler access, search console setup, and template performance. Looks new and extractable, not just a prettier theme, not just a skin.
What do you mean by AEO and GEO?
AEO is answer engine optimization: making the site extractable for AI answers (clear questions, real HTML, schema). GEO is generative engine optimization: the same idea for generative search. Neither is a trick to force a #1 citation.
What is the homepage-only option?
Homepage-only is $897 when you want the proposed homepage live and nothing else in that pass. It is not the full Refresh. Buy it online.
What does managed hosting and support include?
Hosting plus support is $149 a month, the on-ramp. You own the site. We can host it, or we'll install on yours if you add us as a user. Email us if you want to add more after the install.
Can you move us off a site running WordPress software?
Yes. Email to scope. We do Webflow, moves, and Sanity too. Webflow starts at $1,495. A move from a site running WordPress software to Webflow starts at $2,500. Sanity starts at $8,000. Those are not the $2,497 Refresh.
How many installs do you take?
About three or four installs a week. That cap is how we keep the work in our own hands.
Who is CalDev Studio?
CalDev Studio is Dave Newman in La Jolla, California. He has spent more than twenty years managing sites running WordPress software. The brand is CalDev Studio, singular. It is not CaliDev or CaliDevs.
Where are you, and how do I reach you?
La Jolla / San Diego, CA. Email hello@caldevstudio.com or use the contact form. There is no public phone number and no walk-in street address.
How do I start?
Paste your live URL on the homepage or the contact page. We send a free PDF mock of your homepage. If the mock fits, we book a Refresh. If you want more after the install, let's talk.
What happens after I love the homepage?
If you want more after the install, let's talk. More is interiors, hosting, search, answers, reporting, and updates.